The Periodic Table of Content Marketing – Elements Commentary – Part 1

Content Marketing – Defined I am of the opinion that content marketing is central to the success of modern inbound marketing. According to Wikipedia, content marketing is “any marketing that involves the creation and sharing of media and publishing...

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Key Players for Dynamic Inbound Marketing Automation

Skilled Marketers Required for Inbound Marketing Automation You may know that inbound marketing automation systems can make it much easier to generate leads, nurture those leads into connected customers and then evangelists. We are going to discuss the players...

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The Periodic Table for Content Marketing Part-Two

Content Marketing – Continued Today I will comment on part two of  an outstanding infographic from Chris Lake @ Econsultancy. It is called “The Periodic Table of Content Marketing”.  It is robust, yet simple and I will comment on each elem...

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Welcome to the 2nd Half of 2016

I am excited to share what I know and learn from our blog readers as well as comment on interesting happenings in the marketing world. Let’s talk and share!

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Don’t Miss Out On Easily Increasing Your 2017 Marketing ROI

January 2017 – Revenue Marketing’s Most Important Month I may not even know you but I am confident that January will be your organization’s best month for marketing.  In my 20+ years in acquisition and retention marketing, in multiple indust...

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Marketing Has Changed – Meet The Empowered Consumer

The Buyer-Seller Relationship has Changed The buyer-seller relationship has altered dramatically in recent years, and with it marketing has been forced to change as well. Since the internet found its way into homes in the mid-1990’s consumers have become mor...

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For Lawyers Too Busy to Get New Clients

Lawyers still rely heavily on referrals in spite of the new opportunities to acquire new clients using inbound marketing.   Most lawyers are not too busy to take on new clients.  However, most lawyers are too busy to do what is necessary to actively go a...

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Church Emails Shouldn’t be Sermons… The Close – Part 3

This is part 3 of my critique an email I received from a well known Christian online community that is for readers to discover great content and engage with their favorite Christian authors.  Click to read part 1.  Click to read part 2.    Email below...

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Church Emails Shouldn’t be Sermons…Best Practices – Part 1

As I stated in my last post I promised I would critique an email I received from a well known Christian online community that is for readers to discover great content and engage with their favorite Christian authors.   I should preface my critique by stat...

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Church Emails Shouldn’t be Sermons…Above the Fold and in the Middle – Part 2

This is part 2 of my critique of an email I received from a well known Christian online community that is for readers to discover great content and engage with their favorite Christian authors.  Click to read part 1.   Email – Subject Line and Abov...

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