Inbound Marketing Automation For Schools, Colleges and Universities
Regardless of budget, marketing automation offers tremendous opportunity for schools, colleges and universities.
Real-time
Personalized mass communication
Responsive to student/donor actions
Use compelling in-house content
Engaging
Measurable
More Donations From Marketing Automation For Schools
Use your marketing data to identify target donor segments, develop personas and attract constituents to inbound channels for trigger-based access to content of interest from the school . The result will be increased engagement, more donations and championing of our causes to like-minded potential donors.
More High-Quality Student Enrollment
Increase the application and enrollment rates of highly qualified prospective students from in-state, other states and other countries.
Our digital and Marketing Automation for schools can solve this.
Deliverables:
Progressive Profiling
Uncover each prospective student and donor’s interest, demographics, readiness stage etc, and assign them tags for segmented messaging and reporting.
Smart Grouping
Automatically add individuals to specific groups to better target content to increase engagement and eliminate the need to create a new list for every communication.
Scoring
Determine and target the most active prospective student or donor using a numerical scale based on their actions such as content consumption and other criteria
Triggered Emails
Set parameters to automatically send messages after a certain action (visiting a page, clicks, downloading content), or set period of time.
Automate “Thank You” for action, or “Tell-a-Friend” emails. Establish an onboarding series to nurture new students or donors. Set it all up in advance and let smart groups and triggered emails do the work for you.