The Empowered Consumer

The Empowered Consumer

The Buyer-Seller Relationship has Changed The buyer-seller relationship has altered dramatically in recent years, and with it marketing has been forced to change as well. Since the internet found its way into homes in the mid-1990’s consumers have become mor...

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A Church Email Should Not Be A Sermon… The Close – Part 3

A Church Email Should Not Be A Sermon… The Close – Part 3

This is part 3 of my critique a church email I received from a well known Christian online community that is for readers to discover great content and engage with their favorite Christian authors.  Click to read part 1.  Click to read part 2.  Email below t...

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For Lawyers Too Busy to Get New Legal Clients

For Lawyers Too Busy to Get New Legal Clients

Lawyers still rely heavily on referrals in spite of the new opportunities to acquire new legal clients using inbound marketing. Most lawyers are not too busy to take on new legal clients.  However, most lawyers are too busy to do what is necessary to actively...

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Want to Grow Your Church Like Rick Warren?

Want to Grow Your Church Like Rick Warren?

If you want to grow your church, like Rick Warren has grown Saddleback church, then you should talk to a guru marketeer like me. Bold statement, let me explain. Pastors, ministers, reverends and preachers are the ultimate marketers. Their job is to preach the ...

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Do Small Businesses Need to Manage 25 Internet Marketing Services?

Do Small Businesses Need to Manage 25 Internet Marketing Services?

Today, I came across this very enlightening article entitled “25 Internet Marketing Services for Small Businesses”. Imagine the challenges small business owners face when entering the arena of wanting to grow their business using digital marketing....

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Key Players for Dynamic Inbound Marketing Automation

Skilled Marketers Required for Inbound Marketing Automation You may know that inbound marketing automation systems can make it much easier to generate leads, nurture those leads into connected customers and then evangelists. We are going to discuss the players...

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The Periodic Table of Content Marketing – Elements Commentary – Part 1

Content Marketing – Defined I am of the opinion that content marketing is central to the success of modern inbound marketing. According to Wikipedia, content marketing is “any marketing that involves the creation and sharing of media and publishing...

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Flawless Marketing Campaigns – The DACI Process

  Managing marketing campaigns to increase business sounds simple, but it can turn into a nightmare if you don’t have experience launching them.  Most of the time there a lots of moving parts and the plan you start out with often changes as you move toward...

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Google Mail Tabs – A Win for Consumers and Good Marketers

Google’s new tab designed Gmail inbox has captured a lot of attention lately.  Consumers have voiced tons of negative opinions about the new interface.  That is to be expected.  People generally don’t like change and that is especially so if the...

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Hire The Publicis Omnicom Groupe or BILMBA Marketing To Grow Your Business?

By Bryon K. Smith, M.B.A   The merger between Omnicom and Publicis, if approved by regulators, will create a behemoth with $23 billion in revenues in a mature business with little organic growth. The newly formed Agency will be known as Publicis Omnicom G...

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