The Empowered Consumer

The Empowered Consumer

The Buyer-Seller Relationship has Changed The buyer-seller relationship has altered dramatically in recent years, and with it marketing has been forced to change as well. Since the internet found its way into homes in the mid-1990’s consumers have become mor...

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A Church Email Should Not Be A Sermon… The Close – Part 3

A Church Email Should Not Be A Sermon… The Close – Part 3

This is part 3 of my critique a church email I received from a well known Christian online community that is for readers to discover great content and engage with their favorite Christian authors.  Click to read part 1.  Click to read part 2.  Email below t...

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For Lawyers Too Busy to Get New Legal Clients

For Lawyers Too Busy to Get New Legal Clients

Lawyers still rely heavily on referrals in spite of the new opportunities to acquire new legal clients using inbound marketing. Most lawyers are not too busy to take on new legal clients.  However, most lawyers are too busy to do what is necessary to actively...

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A Church Email Best Practices – Part 1

A Church Email Best Practices – Part 1

As I stated in my last post I promised I would critique using church email best practices.  I  received the email designed for readers to discover great content and engage with their favorite Christian authors. I should preface my critique by stating...

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Want to Grow Your Church Like Rick Warren?

Want to Grow Your Church Like Rick Warren?

If you want to grow your church, like Rick Warren has grown Saddleback church, then you should talk to a guru marketeer like me. Bold statement, let me explain. Pastors, ministers, reverends and preachers are the ultimate marketers. Their job is to preach the ...

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The Periodic Table for Content Marketing Part-Two

Today I will comment on part two of  an outstanding infographic from Chris Lake @ Econsultancy. It is called “The Periodic Table of Content Marketing”.  It is robust, yet simple and I will comment on each element of the table in a series of posts...

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Key Players for Dynamic Inbound Marketing Automation

Skilled Marketers Required for Inbound Marketing Automation You may know that inbound marketing automation systems can make it much easier to generate leads, nurture those leads into connected customers and then evangelists. We are going to discuss the players...

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The Periodic Table of Content Marketing – Elements Commentary – Part 1

Content Marketing – Defined I am of the opinion that content marketing is central to the success of modern inbound marketing. According to Wikipedia, content marketing is “any marketing that involves the creation and sharing of media and publishing...

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Google Mail Tabs – A Win for Consumers and Good Marketers

Google’s new tab designed Gmail inbox has captured a lot of attention lately.  Consumers have voiced tons of negative opinions about the new interface.  That is to be expected.  People generally don’t like change and that is especially so if the...

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Publicis Groupe and Omnicom Group Merger Expected

By Bryon K. Smith   According to numerous media reports two of the largest advertising companies in the world, the Omnicom Group and the Publicis Groupe, are expected to announce their merger on Sunday.  The expected merger will create a new advertising ...

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