The Empowered Consumer

The Empowered Consumer

The Buyer-Seller Relationship has Changed The buyer-seller relationship has altered dramatically in recent years, and with it marketing has been forced to change as well. Since the internet found its way into homes in the mid-1990’s consumers have become mor...

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Key Players for Dynamic Inbound Marketing Automation

Skilled Marketers Required for Inbound Marketing Automation You may know that inbound marketing automation systems can make it much easier to generate leads, nurture those leads into connected customers and then evangelists. We are going to discuss the players...

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The Periodic Table of Content Marketing – Elements Commentary – Part 1

Content Marketing – Defined I am of the opinion that content marketing is central to the success of modern inbound marketing. According to Wikipedia, content marketing is “any marketing that involves the creation and sharing of media and publishing...

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Don’t Miss Out On Easily Increasing Your 2019 Marketing ROI

January 2017 – Revenue Marketing’s Most Important Month I may not even know you but I am confident that January will be your organization’s best month for marketing.  In my 20+ years in acquisition and retention marketing, in multiple indust...

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Flawless Marketing Campaigns – The DACI Process

  Managing marketing campaigns to increase business sounds simple, but it can turn into a nightmare if you don’t have experience launching them.  Most of the time there a lots of moving parts and the plan you start out with often changes as you move toward...

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Publicis Groupe and Omnicom Group Merger Expected

By Bryon K. Smith   According to numerous media reports two of the largest advertising companies in the world, the Omnicom Group and the Publicis Groupe, are expected to announce their merger on Sunday.  The expected merger will create a new advertising ...

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