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Inbound Marketing Automation For Schools, Colleges and Universities

Regardless of budget, marketing automation offers tremendous opportunity for schools, colleges and universities.

 

  • Real-time

  • Personalized mass communication

  • Responsive to student/donor actions

  • Use compelling in-house content

  • Engaging

  • Measurable

donors-students

 

More Donations From Marketing Automation For Schools

Use your marketing data to identify target donor segments, develop personas and attract constituents to inbound channels for trigger-based access to content of interest from the school . The result will be increased engagement, more donations and championing of our causes to like-minded potential donors.

More High-Quality Student Enrollment

Increase the application and enrollment rates of highly qualified prospective students from in-state, other states and other countries.

Our digital and Marketing Automation for schools can solve this.

Deliverables:

  • Progressive Profiling

    Uncover each prospective student and donor’s interest, demographics, readiness stage etc, and assign them tags for segmented messaging and reporting.

  • Smart Grouping

    Automatically add individuals to specific groups to better target content to increase engagement and eliminate the need to create a new list for every communication.

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    Scoring

    Determine and target the most active prospective student or donor using a numerical scale based on their actions such as content consumption and other criteria

    • Triggered Emails

      Set parameters to automatically send messages after a certain action (visiting a page, clicks, downloading content), or set period of time.

Automate “Thank You” for action, or “Tell-a-Friend” emails. Establish an onboarding series to nurture new students or donors.  Set it all up in advance and let smart groups and triggered emails do the work for you.

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