Regardless of budget, marketing automation for schools offers tremendous opportunity for colleges and universities.
- Real-time
- Personalized mass communication
- Responsive to student/donor actions
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- Use compelling in-house content
- Engaging
- Measurable
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More Donations From Marketing Automation For Schools
Use your marketing data to identify target donor segments, develop personas and attract constituents to inbound channels for trigger-based access to content of interest from the school . The result will be increased engagement, more donations and championing of our causes to like-minded potential donors.
More High-Quality Student Enrollment
Increase the application and enrollment rates of highly qualified prospective students from in-state, other states and other countries.
Our digital and Marketing Automation for schools can solve this problem.
Deliverables:
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Progressive Profiling
Uncover each prospective student and donor’s interest, demographics, readiness stage etc, and assign them tags for segmented messaging and reporting.
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Smart Grouping
Automatically add individuals to specific groups to better target content to increase engagement and eliminate the need to create a new list for every communication.
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Scoring
Determine and target the most active prospective student or donor using a numerical scale based on their actions such as content consumption and other criteria.
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Triggered Emails
Set parameters to automatically send messages after a certain action (visiting a page, clicks, downloading content), or set period of time.
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Resulting in:
- Increased qualified student enrollee and increased donations
- Reaching more students and donors in less time
- Continuously generate referrals
- Increased engagement with more relevant timely messaging
- Repurposed high-quality content to enhance your college or university web presence
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Automate “thank you for action,” or “tell-a-friend,” emails. Establish an on-boarding series to nurture new students and donors. Set it all up in advance and let smart groups and triggered emails do the work for you.
